Open Quote Creative is a student-led design agency powered by Liberty University students.

21 individuals were handpicked by professors of the Graphic Design program for their potential, creativity, and collaborative skills. During the fall semester of 2023, students were brought together to build an agency and brand from scratch.

The 16 week semester was a test run to see if the program could succeed, meaning we had to gain approval from the highest levels of the university. Our work had to impress school executives, all while adhering to the asks of Liberty’s marketing and legal departments. We with nothing but a creative brief and a blank slate. No name, no brand strategy, and no set direction. Over the span of ten intense weeks, three dedicated teams, including mine, collaborated tirelessly, pitching concepts, brainstorming, and refining designs. As the creative director of one of these teams, I guided my team to play a pivotal role in crafting the logo family and designing graphic elements for collateral materials. In a culmination of our efforts, I was one of four students selected to pitch the name, brand strategy, and brand identity to the dean and chair of the school, and the provost of the university.

Open Quote Creative promises that every design will speak louder, showcasing the extraordinary talent and dedication of the student-led team.