This branding project is based on a conceptual restaurant called Monarch: Burgers & Butterflies. Over the span of five weeks, I worked on refining and expanding the brand’s design elements, including logos, colors, typography, patterns, and more.

Monarch is not your typical restaurant—it's all about an interactive dining experience. Picture this: a big butterfly enclosure right inside the restaurant where customers can sit and eat while watching butterflies flutter around them. Monarch's atmosphere is hip, drawing inspiration from the nightlife of Washington, D.C., and modern maximalism.

But there's more to Monarch than just burgers. They're mission is to to provide a memorable time while also raising awareness about deforestation. The butterfly enclosure isn't just for show; it's also a way to educate the public about protecting forests and wildlife. And by teaming up with non-profits, Monarch is making a real difference while serving up tasty eats in a unique and trendy way.