Nestled in Lynchburg, Virginia, Gary’s Garden Center has been a cherished buisness since the early 1990s. With deep roots in family values and unwavering reliability, Gary’s has cultivated a loyal clientele, many of whom have journeyed alongside them for decades.

Owned and operated by the family themselves, the heart of their business beats to the rhythm of meaningful conversations and genuine connections with their customers. While their primary audience tends to be seasoned individuals aged 50 and above, Gary’s Garden Center also embraces the vibrant energy of its college town surroundings, offering a selection of small indoor plants tailored for dorm room dwellers.

The purpose of this rebrand was to breathe new life into Gary’s Garden Center’s identity. The mission was to capture the essence of the family’s approachaility and their profound love for both plants and people. The existing logo, though legible, was somewhat outdated and rigid, failing to encapsulate the inviting spirit that defines Gary’s at its core.

Through a meticulous process, a complete visual identity rebrand was created. This rebrand not only honors Gary’s rich legacy but also resonates with a broader audience, bridging the generational gap with timeless appeal. The resulting design radiates a sense of approachability and charm, inviting both seasoned patrons and youthful enthusiasts alike to experience the beauty and serenity that Gary’s Garden Center has to offer.